
About Us

Mission
Friends For Kids is 501(c)(3) non-profit public foundation established in 2012 to raise funds intended to benefit programs supporting children and youth, particularly those programs that benefit economically disadvantaged youth who want to participate in sports activities, training, and instruction. Based in Southlake, Texas, the foundation produces a number of events each year, including the Under Armour Texas High School Quarterback of the Year Award banquet, to raise funds which are then deployed to assist youth, throughout the state of Texas and the surrounding states in achieving their goals and dreams as athletes, teammates, and leaders. Friends for Kids also acts as a fiduciary sponsor for charitable efforts and non-profit organizations who have not secured their 501 (c)(3) status. These efforts and organizations should fit within the framework of Friends for Kids stated charitable mission.



Our Story
Based in Southlake, Texas, the foundation produces a number of events each year to raise funds which are then deployed to assist youth throughout the state of Texas and the surrounding states in achieving their goals and dreams as athletes, teammates, and leaders.
Friends for Kids was founded by a group of like-minded individuals who believe strongly in the positive influence athletics and sports can have on a child’s life and how important participating in those sports, including receiving the necessary training and equipment, is to the potential long-term success as individuals, regardless of whether or not they ever play sports at a higher level. The foundation partners with a number of non-profit groups, school districts, universities, and training programs to help underwrite the cost of training for individual athletes, teams, and their coaches. Our belief is that children should not be penalized or disadvantaged because they are in situations they cannot control nor are responsible for.
Our Objectives

Providing funding for athletic and personal development training to help young athletes achieve a higher level of accomplishment both on and off the field.

Supporting mentoring programs that pair high school and college age athletes with junior high, middle school, and elementary athletes.

Supporting the development of technology and applications applicable to youth athletic and scholastic development.

Supporting the training of youth coaches, especially in economically-disadvantaged areas, with training, technology and equipment.

Partnering with college athletic programs to deploy NIL-compensated athletes in programs that benefit youth.

Supporting other non-profit organizations with missions consistent with the objectives of Friends for Kids.